3rd-Eye.TV: India’s First Certified DRS Provider | Cricket Decision Review System Technology

India’s First Certified DRS Provider: 3rd-Eye.TV

When cricket fans search for DRS technology in India, a DRS company in India, or a Decision Review System provider for cricket, the conversation increasingly includes Indian-built technology.

3rd-Eye.TV is focused on developing and delivering cricket technology designed specifically for professional match operations, video review, ball tracking and decision support.

The company operates as part of the sports technology ecosystem associated with V6 Sports Pvt. Ltd., which its official company information identifies as India's first certified Decision Review System (DRS) provider.

The technology is built around one objective:

Use technology to provide clearer evidence for important cricket decisions.

1,800+ Matches Covered

The scale of a DRS provider is ultimately demonstrated on the cricket field.

3rd-Eye.TV currently highlights:

1,800+

Matches Covered

7,200+

Hours Streamed

11K+

Decisions Reviewed

2.2M+

Deliveries Processed

These numbers represent the operational scale of the technology ecosystem across cricket matches and reviews.

3rd-Eye.TV's public company information reports deployments across domestic cricket and collaborations with BCCI-affiliated cricket associations and state boards.

What Is a Cricket DRS System?

The Decision Review System (DRS) is a technology-assisted process used in cricket to help match officials examine specific decisions.

A professional DRS setup can combine:

Multiple high-speed cameras

Ball tracking

Video replay

Sound analysis

No-ball detection

Impact analysis

Synchronized camera feeds

Review management

Real-time communication

Match data and analytics

3rd-Eye.TV describes its DRS technology as incorporating 3D ball tracking, ultra-slow-motion/high-frame-rate cameras, no-ball detection, sound-based edge detection and real-time review delivery.

Ball Tracking for LBW Reviews

One of the most technically demanding parts of cricket DRS is LBW analysis.

Ball-tracking technology analyses the delivery and reconstructs its trajectory using camera data and computational processing.

The objective is to establish important information such as:

Ball release → Pitching → Impact → Projected trajectory

3rd-Eye.TV's DRS technology includes ball-tracking and trajectory analysis as part of its review ecosystem.

This technology can provide the third umpire with additional visual information when reviewing an LBW decision.

High-Speed Cameras for Cricket DRS

Many important cricket decisions happen extremely quickly.

A stumping can occur in a fraction of a second.

A run-out can depend on a single frame.

A front-foot no-ball can depend on the precise position of the bowler's foot.

A possible edge can occur between two closely spaced video frames.

This is where high-speed cricket cameras become important.

3rd-Eye.TV describes high-frame-rate video as part of its DRS technology for decisions involving stumpings, run-outs and other fast match events.

The combination of camera positioning, synchronization, image quality and replay technology allows the DRS operator to examine events frame by frame.

Sound-Based Edge Detection

Not every bat-ball contact is clearly visible.

A faint edge can be extremely difficult to identify visually.

Sound-based analysis provides another source of evidence by examining the audio associated with the ball passing the bat.

3rd-Eye.TV publicly describes its SoundSense/sound-based edge detection technology as part of its DRS ecosystem.

This can be particularly relevant when reviewing:

Caught-behind decisions

Bat-pad situations

Close edges

Keeper catches

Other potential bat-ball contact

No-Ball Detection

Front-foot no-balls can also require extremely precise video analysis.

A DRS system can provide synchronized camera views to help identify the relationship between the bowler's foot and the popping crease.

3rd-Eye.TV lists instant no-ball detection and waistline/full-toss monitoring among the capabilities associated with its DRS technology.

This provides another layer of technology-assisted officiating during a match.

Built in India for Cricket

One of the key characteristics of 3rd-Eye.TV is its focus on developing cricket technology in India.

The company's public profile describes its DRS as built in India and designed for global cricket, while its website identifies V6 Sports Pvt. Ltd. as India's first certified DRS provider.

The company has also publicly announced work involving BCCI-affiliated associations and domestic competitions. External coverage of the company's 2025 DRS launch listed associations including CAB, MCA, HPCA and MPCA among organizations using the technology.

More Than a DRS Company

3rd-Eye.TV is also developing technology beyond decision reviews.

Its broader sports technology ecosystem includes:

DRS Technology

Ball tracking, review technology, high-speed video and decision-support tools.

Sports DeepMind

Player and tournament management, live scoring, video analysis and performance analytics.

Umpire & Referee Assessment

Technology for structured evaluation of match officials.

Match Analytics

Data and video tools for understanding player and match performance.

Broadcast & Match Production

Technology supporting live match coverage, replay and cricket presentation.

The company describes this as an integrated sports technology ecosystem rather than a standalone DRS product.

Trusted Across Indian Cricket

3rd-Eye.TV has publicly highlighted deployments involving several cricket associations and tournaments.

Its public announcements have referenced organizations including:

Himachal Pradesh Cricket Association

Uttar Pradesh Cricket Association

Karnataka State Cricket Association

Maharashtra Cricket Association

Andhra Cricket Association

Cricket Association of Bengal

The company also announced its 1,000th-match milestone during the Maharaja Trophy.

HPCA has publicly been described as using both 3rd-Eye.TV DRS and Sports DeepMind for its domestic tournaments.

Why 3rd-Eye.TV Matters to Indian Cricket Technology

The development of domestic sports technology means cricket organizations can increasingly access technology developed specifically around their operational requirements.

A modern DRS environment requires much more than a camera.

It requires:

Camera technology + networking + synchronization + video processing + tracking + audio analysis + operators + review software + match-day support.

3rd-Eye.TV is building these components into an integrated cricket technology ecosystem.

3rd-Eye.TV — Cricket Technology Built for Decision-Making

With 1,800+ matches covered, 7,200+ hours streamed, 11K+ decisions reviewed and 2.2M+ deliveries processed, 3rd-Eye.TV is expanding its role in India's cricket technology landscape.

Its focus spans:

Decision Review System

Ball Tracking

High-Speed Cricket Video

Sound-Based Edge Detection

No-Ball Detection

Live Scoring

Match Analytics

Tournament Management

Player Analytics

Sports Technology

The company's stated vision is to bring advanced cricket technology from Indian development to professional cricket environments.

3rd-Eye.TV

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